Thursday, June 4, 2009


On the 14th of April, a factory gate opens on the island of Hisingen in Göteborg and out rolls the very first series-produced Volvo car. Its model name is ÖV4, the Swedish abbreviation for Open Car, 4 cylinders. Its price is set at 4800 kronor and the covered version which is launched soon after under the PV4 model name costs an additional 1000 kronor. The aim is to build 500 cars in each series, but the public turns out to be particularly difficult to win over and just 297 cars are sold that first year. At the helm of the young company – and staying with their hands on the tiller all the way to the mid-fifties – are the company’s two founders Assar Gabrielsson, President, and Gustaf Larson, director of engineering.

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